Holiday Daily Deals

The Beaverbrook Store

The Beaverbrook Store

Thursday, July 12, 2018

By Rebecca Holland, ©2018 Postmedia Network Inc.

What do you like to do on your lunch break?

You may grab a quick bite at a favourite cafe, run an errand or settle down in the park to squeeze a few minutes of me-time.

Now you can fit buying a new home into the middle of your hectic day.

The new Beaverbrook Store at Edmonton City Centre is the most user-friendly way to start your homebuying journey in Edmonton.

This innovative concept brings all of Beaverbrook Group of Companies’ impressive portfolios into one centralized location so you can view the whole spectrum of options in just a few minutes, from condos starting in the $200,000's to stunning family homes worth of $1 million.

Their expertise in the local real estate market includes four divisions: Beaverbrook  Communities, building residential communities in the greater Edmonton area; InHouse  by Beaverbrook, building multi-family and mixed-use developments in Edmonton’s core; Dolce Vita Homes building a range of housing for all types and sizes of families; and Beaverbrook Commercial, building and leasing commercial space.

The popup allows you to view all Beaverbrook properties on digital displays, and  speak to an expert consultant about your options. If you’re a first-time buyer or  new to the Edmonton housing market, you can get all your questions answered and  have the friendly and knowledgeable staff guide you through what you need to know    to make this big purchase headache-free.

“Our commitment to our customers is to make the process of buying a home exciting  by offering personalized service in a relaxed atmosphere,” says Salima Kheraj, Beaverbrook’s Chief Innovation Officer. “This is the biggest purchase most people will ever make,  and the experience ought to be enjoyable.”

To achieve this, Beaverbrook brings the experience of searching for a new home to  you in a convenient location and format. For those in the first stages of homebuying,   you can get a simple and fun overview of everything Beaverbrook has to offer, all  under one roof. You save serious time that might be lost travelling to a property  you might ultimately not be interested in, so your search becomes more targeted  and efficient right from the beginning.


The star of the show at the new popup shop is CX Lofts and Townhomes in Grandin,  a stunning, industrial-inspired development with a mix of loft spaces and townhomes for individuals and young families, located just south of Jasper Avenue and 110 Street. The popup even  has a VR headset, giving buyers an immersive tour of floorplans.

“The Grandin location is unbeatable,” Kheraj says. “You get the beauty of the river valley with the convenience of living at the heart of the city. Everything is at your fingertips, especially with the Grandin LRT and universities close by.”

Also on display in the popup are the luxury condos at West Block in Glenora, Beaverbrook’s  lifestyle-oriented mixed-use project at 142 Street along Edmonton’s future Valley  West LRT line.                

These modern units featuring 1,000-plus square feet of elegant living spaces are  now over 75 per cent sold, so fortune will favour those who act quickly. The stunning  river views and convenient location will make West Block hard to pass up for those  in the market for a new home.

You can view the entire Beaverbrook Group of Companies portfolio at the Beaverbrook  Store, so if your tastes lean more towards a detached or semi-detached home, Dolce Vita Homes offers choices for all types of families and everything from townhomes,  duplexes and single-family homes with a variety of floor plans to choose from.

Offering the whole scope of properties under one roof is a new way of doing things,  but Beaverbrook likes to push the envelope.

“We do things differently,” says Kheraj. “Edmontonians will remember Walter, our travelling presentation centre adapted from a food truck from last summer. Walter will be back again later this summer, but in the meantime, we wanted to create a more engaging and innovative space for real estate shopping, while also making the experience easier for prospective homebuyers. Purchasing a home is personal and emotional, and we try to keep that fact at the forefront of all we do.”

If you like what you see at the pop-up shop, it’s easy to begin the next steps of  the homebuying process. The shop is always staffed by a consultant to guide you through the process of choosing a property. You can arrange to meet a sales rep at the pop-up location, or at any of the Dolce Vita or West Block showhomes to begin  your home ownership journey. Visit the popup at:

Edmonton City Centre
Pedway Level Towards Manulife Place 10025 102 A Ave NW
Open Monday to Wednesday and Saturday 10 a.m. to 6 p.m.;               
Thursday and Friday from 10 a.m. to 8 p.m.;               
and Sundays from 10 a.m. to 5 p.m.               

Or visit so  you can buy a new home whenever it’s convenient for you – even on your lunch break.